Hello – I’m Alexandra, past President of SEO.com & current chief strategist here at Just Ask Alex. It’s a pleasure to meet you.

If you've come here expecting to read a dry, standard resume of an SEO'er, look elsewhere. At SEO.com, I not only became an expert in SEO, but also in strategic planning & implementation for business directives.

I restructured our org chart, services, process, and more to improve our bottom line. Prior to this, I was solo digital marketer, an agency manager, with roots in marketing at that national chain called Whole Foods.

If you're searching for ways to grow your business, streamline your processes, and leverage digital marketing to help you get to the next level, I'm here to help. Let’s explore how we can achieve what you’re looking for.

Alexandra is my name, and SEO is my game.

As sample of my operational responsibilities at SEO.com..

    • Build out all service offerings and sales processes;

    • Create sales materials and documentation on procedures;

    • Recruit and train salespeople;

    • Set up and configure a new CRM; and

    • Research new avenues for sales.

    • Ensure customer satisfaction through customer success campaign creation;

    • Create, manage, and take part in onboarding process for new accounts; and

    • Support conflict resolution and upselling opportunities for existing clients.

    • Build relationships and forge partnerships to reach sales and marketing goals;

    • Create company marketing plan based on sales findings; and

    • Identify and research competition.

    • Determine hiring needs and define role responsibilities;

    • Write job descriptions, create and manage postings, conduct interviews, draft offer letters;

    • Onboard and train new team members; and

    • Foster a productive company culture and the sense of togetherness and accountability in a fully remote environment… during a pandemic!

    • Instruct accountants on priority of payments;

    • Manually invoice clients and resolve billing issues;

    • Prepare paperwork for loans and investment due diligence;

    • Create fundraising deck and conduct investor outreach; and

    • Negotiate on behalf of founder.

    • Correspond with lawyer on an as needed basis; and

    • Create client contracts, employee contracts, and partnership agreements.

My chief accomplishments..

  • Restructured all of the company’s processes;

  • Restored company culture;

  • Completed an Investor Accelerator cohort; and

  • Closed $300,000 TCV in sales.

More On My Beginnings

 

I began my marketing career with Whole Foods Market, where I assisted the marketing and administration teams in opening a new store. My primary responsibilities were to build relationships with customers, create and manage in-store events, increase sales through demonstrations, and then track and report on success of each endeavor.

 

Marketing Agency

After being laid off, my next move was to manage fulfillment for a marketing agency. I managed email and phone communications on behalf of our clients, created copy for product pitches and press releases, and developed marketing strategies. I landed several natural and organic products in national retail chains through daily outreach to national and geographically targeted brick and mortars.

Free Spirit Press

After realizing many agencies have a disconnect between sales and fulfillment that results in unhappy customers, I set out to start my own digital marketing agency. Here I consulted clients on their business needs to envision and create all components of an ideal online presence and marketing campaign - from websites, logos and branding, content creation, email marketing, software integration, and more. After three years, the founder of SEO.com became my client, at which point I decided to join his team. The rest is history.